Have You Never Thought About Water Consumption?

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MediaMonks will be responsible for Mondelēz’s global tech infrastructure, global websites and content production for AMEA, Latin America and North America. Publicis Groupe’s Team Pop will be tasked with content production for the European region. With operations based out of its Paris headquarters, Publicis Groupe will work across 32 markets in the region, including France, Germany, Italy and the U.K. In a statement, Publicis Groupe explained that its offering will utilize the holding company’s connected capabilities to create an end-to-end customer experience incorporating creativity and supported by the infrastructure of its scalable offering in Europe that offers nuance to local markets. An expansion of its existing relationship with Mondelēz, which includes media duties in the U.S., China and Southeast Asia, Latin America, the Middle East and Northern Africa and creative for biscuits and gum brands, Publicis Groupe will integrate content studios with the holding company’s existing Power of One team for Mondelēz International. “We official statement are delighted to not only be expanding our partnership with Mondelēz International but also to be chosen as integral partners in their transformation to provide a fully connected customer experience,” Publicis Groupe client lead Fran Pessagno said in a statement. “The model will draw on the strength of our connected capabilities across creative, media and production at Publicis Groupe.” The appointments are effective immediately, with phased transitions beginning at the start of next year and finalized transitions anticipated by the end of 2021. The European region represents about half of the content production budget, according to a source with knowledge of the account. “We have been nothing but impressed by the evolved capabilities agency partners are bringing to the table. The production model we have designed enables key strategic initiatives, while scaling rich taste appeal and delivering content fit for platform and purpose,” Mondelēz International agency ecosystem leader Meghan Johnson said in a statement.

https://www.adweek.com/agencies/mondelez-turns-to-mediamonks-publicis-groupe-for-new-content-production-model/

Water faucet Local cities are seeing decreases in water consumption during the COVID-19 pandemic Over the last few months, water usage has been down in some areas HARRISONBURG, Va. (WHSV) — While some may still be working from home or learning virtually, that could mean more loads of dishes or showers being taken. But some local cities say their water usage is going down during the COVID-19 pandemic. The City of Harrisonburg said they are actually seeing water consumption decrease per month compared to last year. The City of Staunton said it varies from area to area. Staunton reports from March to June of 2020, commercial water use was down 13% compared to the 2019 numbers. July through September, it stayed at 13%. As for residential use, there was an increase in water use by 3% from April through June of 2020. And from July to September, it stayed at an increase from last year, but by less than 3%.

https://www.whsv.com/2020/10/26/local-cities-are-seeing-decreases-in-water-consumption-during-the-covid-19-pandemic/